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Innovation in the time of Corona: Company Beiersdorf, Germany

Need is one of the most powerful drivers when it comes to innovation. The urgent need for medical equipment and supplies caused by the Covid-19 pandemic has led to an unprecedented response not only from the medical sector, but also from myriad other industries. From hospitality and motoring to cosmetics and luxury fashion,
businesses have come together to bridge the gap between supply and demand in a remarkable show of global solidarity.

 

COMPANY Beiersdorf, Germany
PRINCIPAL OUTPUT Skincare product manufacture
PIVOT Simultaneously producing medical disinfectants alongside skincare products
from brands including Nivea and La Prairie
PRODUCTION 500 tonnes to be distributed across Europe
from production sites in
Germany and Spain

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