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Innovation in the time of Corona: Company LVMH, France

Need is one of the most powerful drivers when it comes to innovation. The urgent need for medical equipment and supplies caused by the Covid-19 pandemic has led to an unprecedented response not only from the medical sector, but also from myriad other industries. From hospitality and motoring to cosmetics and luxury fashion,
businesses have come together to bridge the gap between supply and demand in a remarkable show of global solidarity.


PRINCIPAL OUTPUT Luxury goods conglomerate
PIVOT Perfume production lines of Dior and Guerlain switched to producing hand sanitiser
in 72 hours; jeweller Bvlgari turned its factory in Lodi (Italy) from producing perfumes
and hotel amenities to hand sanitiser gels
PRODUCTION 12 tonnes of sanitiser to 39 hospitals in France,
plus expansive global response;
hundreds of thousands of sanitiser gel bottles distributed in Italy and the UK

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