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Innovation in the time of Corona: Company Nike, US

Need is one of the most powerful drivers when it comes to innovation. The urgent need for medical equipment and supplies caused by the Covid-19 pandemic has led to an unprecedented response not only from the medical sector, but also from myriad other industries. From hospitality and motoring to cosmetics and luxury fashion,
businesses have come together to bridge the gap between supply and demand in a remarkable show of global solidarity.


PRINCIPAL OUTPUT Sporting goods and clothing manufacturer
PIVOT Repurposing existing elements used to produce Nike trainers to make face shields
PRODUCTION Distributed across Oregon, Massachusetts, Tennessee, Missouri, Ohio, as well as Belgium, Netherlands, China

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