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Innovation in the time of Corona: Company Prada, Italy

Need is one of the most powerful drivers when it comes to innovation. The urgent need for medical equipment and supplies caused by the Covid-19 pandemic has led to an unprecedented response not only from the medical sector, but also from myriad other industries. From hospitality and motoring to cosmetics and luxury fashion,
businesses have come together to bridge the gap between supply and demand in a remarkable show of global solidarity.


COMPANY Prada, Italy
PRINCIPAL OUTPUT Luxury fashion manufacturer
PIVOT Diverted production to medical overalls and masks for hospitals across Tuscany
PRODUCTION 80,000 medical overalls, 110,000 masks produced at the factory in Perugia

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